I know why so many entrepreneurs aren’t making money. Many have their products and services priced all wrong. It’s not that they’re afraid to charge or ask for the money, the packages are off and lacks “equity”.
Recently, someone asked me how did I grow my Brand Management Agency to where folks pay five and six figures to work/partner with me.
I told her that it’s all about... how much your brand is worth to your customers.
In other words, brand equity. Influence has little to do with it. My clients know I dislike the word “influencer.”
Influencer = Broke
Equity Brand = Millionaire
I truly believe this course will change the game for a lot of entrepreneurs who aren’t using their “assets” (product development) properly.
I always say...a few small tweaks can literally change one deal, contract or customer from $100 to $10,000.
Trust me...I’ve been doing this since 2004! My bank account proves it!
Great products and services do NOT sell themselves. Your Brand Equity (customer perception) is what gets you paid!